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designing

How to stretch an idea into multiple designs.

With all the challenges, projects and competitions about make sure you don’t waste an idea (or design), build on it and let it grow!

That is what I have been trying to do with my designs, starting from a sketch or a doodle or simply a thought and then transforming it into a bigger idea, a pattern or a piece of art and then taking it one step further –  stretching the design by recycling the concept in a new way, freshening up the colours or completely transforming the motifs into something new!

Take my pattern yesterday for the A-Z of Flowers (A is for Anemone) Lets start at the beginning…..

anenomes art

From initial painting (or sketch) to illustrator – For me this is where I can start to really experiment, drawing out the motifs in illustrator is great, mistakes are quickly erased or turned into something else, colours can be changed, points can be pulled and manipulated a million different ways!

ideas in illustrator

And I have  totally fell in love with these colours! TIP: This is where a mood board comes in handy as I only hit upon adding the blue having slept on the design and awoken this morning. It was in my original painting but I decided to go with reds and purples to be a bit more truthfully to the Anemone – fresh eyes really help sometimes, (so does a blue sky outside!)  Not a problem though I can either rework the colours or save the palette for another design!

Talking of recolouring one of the quickest way to digitally transform a pattern or motif is to change and mix the colours up! As I started with Anemones I restricted my colours to purples and pinks to begin with but I also really like the retro vibe of the orange and muddy greens or the vintage blues!  They would look so pretty printed on cloth!

a-zofflowers_retro_anenomes_patternandco

Always try to think outside your box! If you make patterns make a placement print! One for myself – If you love florals try something coordinating with geometrics!

Take elements and work them into a different arrangement!  Flowers are great because they work as patterns (think of a field of flowers) or an illustration (like a bunch of flowers)

And try adding different textures! Experiment!

a-zofflowers_retro_anenomes_1_patternandco

One thing that is new to me is adding quotes to images!  I will often hand write a little sentence like the one above but I wanted to challenge myself further and make the quote and pattern big and bold!  It’s turned out to be a fab print that is hanging on my wall!

a-zofflowers_be_your_own_kind_patternandco

Finally taking the idea  down a new path – a little sneak peek at a design collection I am working on!

anemones reworked_patternandco

If you are designing with a purpose in mind, for a client, a competition or project and the pattern or print doesn’t fit but you love it don’t hide it away, make it into art work, start your own etsy shop and if you are into surface pattern design definitely read Developing a Print Collection, great ideas to turn one pattern into a whole collection!

Here’s my designs over at my shop.
products_patternandco

How do you stretch an idea?  I’d love to hear!

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